Why the Gorilla is Chasing the All-New Volkswagen Tiguan

You’ve seen it. We’ve all seen it—the Volkswagen commercial with the gorilla chasing the all-new Tiguan. You laughed. You cried. Well, you probably didn’t cry but we’re sure you got a chuckle out of it and then thought to yourself, “I should consider test driving that car.” However, did you ask yourself why the gorilla is chasing the Tiguan? We’re here to shed light on what very well might be one of life’s greatest mysteries.


It’s all about ego. The Tiguan’s actual logo is “The New King of the Concrete Jungle.” This is a blow to the gorilla, who is a resident leader among concrete jungle balloon animals.  It is the gorilla’s job to draw attention and make a noticeable impression. You can imagine how difficult it would be for an SUV to show up on the scene, all shiny and redesigned, taking the attention away from the old king. The gorilla simply cannot compete with Volkswagen’s People First Warranty (6 years/72,000 miles, bumper-to-bumper limited warranty). He also cannot run as quickly as the Tiguan, or beat its fuel efficiency. The all-new Tiguan gets 22 miles per gallon in the city and 27 miles per gallon on the highway. Imagine how many bananas the gorilla needs in order to keep up! Plus, the Tiguan fits five people; the gorilla can only give one person a piggy-back ride at a time.


Basically, the all-new Volkswagen Tiguan outranks the old King of the Concrete Jungle. We don’t blame the gorilla for staking out the competition and seeking it out; we’d do the same thing if a stunning new car ventured our way. However, you’re the real winner here because now you know the secret narrative behind the commercial and have the opportunity to take a Tiguan home. Explore our online inventory before heading to our dealership for your test drive. We’re happy to help you discover the power of the Tiguan—no monkey business!


Categories: New Inventory